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Design Philosophy

Fast Loading

What good is a site, if people never view it because they get tired of waiting for it to load? We design sites to ensure that they load as fast as possible.

  • use a fast hosting service
  • “shorter” pages and more of them
  • balanced and properly formatted graphics

User Friendly

If people can’t easily move through a web site and understand it, they will quickly leave. To make our sites friendly we:

  • create a consistent look and feel within a site
  • build abundant links and navigation bars—including many “Return to Home” links
  • use an easy to read layout and design, with proper “white space” balance

Information Rich

The purpose of a web site is to convey information to other people, not impress someone with fancy graphics! All cross-wise sites:

  • focus on your information content with appropriate detail
  • balance the use of text, tables and graphics for interesting and readable content
  • help you present practical information that people want

Personally Developed

A good web site should reflect the character and personality of the company it is advertising. With this in mind, cross-wise web sites:

  • give you a unique web presence, we don’t use a “cookie cutter”
  • highlight your business strengths and key points
  • use your logos, pictures, slogans and other advertising elements
  • design custom graphics for you

 

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